Seinfeld is still one of the hottest commodities on television. The show dominates in syndication slots across local affiliates and basic cable. However, it still hasn’t found a permanent home in online streaming — until now. A new report from the Wall Street Journal suggests that’s about to change:
Sony Pictures Television, a unit of Sony Corp., is in advanced talks to sell reruns of the hit 1990s NBC sitcom to an online video service, and expects to have a deal wrapped up in the next few weeks, people familiar with the situation said.
Among the bidders chasing the rights to the “show about nothing” are Hulu, Amazon and Yahoo. The deal could fetch a price well north of half a million dollars per episode, the people said. There are 180 Seinfeld episodes.
The most recent show to make a splash in the SVOD realm was CSI, as CBS sold the rights to Hulu for a hefty price tag. Half a million per episode of Seinfeld is no slouch, either. Clearly there’s a demand, but the ultimate question is who will open their wallets the widest when all is said and done?
Source: The Wall Street Journal
