McDonald’s is struggling, inasmuch as a #brand worth $92.5 billion can be considered “struggling.” CNBC reported in July that the Golden Arches’ sales fell in the second quarter by 0.7 percent, while competitors Arby’s and Burger King rose in the same time period.
An analyst summed thing up: “It seems like [McDonald’s is] the only big player doing negative numbers, period. They’re in a healthy market but they’re not participating in that market.” Other, less Minions-orientated chains, like In-N-Out and Shake Shack, are flipping better burgers in McDonald’s territory, and they don’t have the same market saturation that they used to.
A former Simpsons writer knows how to fix the empire built on nuggets.
Inspired by the all-day-breakfast announcement, Bill Oakley, who co-wrote such stone-cold classics as “Sideshow Bob Roberts” and “Bart vs. Australia” and created Mission Hill, took to Twitter last night to give McDonald’s “some tough love.” A few highlights:
https://twitter.com/thatbilloakley/status/638898816473665536
https://twitter.com/thatbilloakley/status/638923206762467329
https://twitter.com/thatbilloakley/status/638923380062707712
https://twitter.com/thatbilloakley/status/638923542793355264
https://twitter.com/thatbilloakley/status/638923958742482945
https://twitter.com/thatbilloakley/status/638927006772498432
https://twitter.com/thatbilloakley/status/638927215078453248
https://twitter.com/thatbilloakley/status/638928609625829376
https://twitter.com/thatbilloakley/status/638929127915950081
https://twitter.com/thatbilloakley/status/638929421915676673
https://twitter.com/thatbilloakley/status/638929762744840192
Oakley continues here, but the main takeaway is: McDonald’s, learn how to steam a good ham.
(Via Storify)
