The People Behind Taco Bell Might Be Bringing Us A Vietnamese Banh Mi Chain, Yay?

News & Culture Writer
06.03.14 3 Comments

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In addition to their new fancy taco chain for “edgy foodies” that we recently brought you news of, Taco Bell’s parent company, Yum! Brands is going to be testing a Banh Mi sandwich shop near SMU’s campus in Dallas, TX. For anyone unfamiliar, Banh Mi are Vietnamese sandwiches traditionally served on a French-style baguette, filled with meat or tofu and veggies like cucumber, cilantro, jalapeno and picked carrots and daikon. They are delicious, and I would eat one right now if you put it in front of me.

Escape Hatch Dallas, which broke the news of the test concept, which is supposedly going to be called the Banh Shop, reports:

Banh Shop, a Yum! prototype bahn mi sandwich shop, will occupy a former auto repair shop near the intersection of SMU Boulevard and Prentice Street, just east of I-75.

Banh Shop and Super Chix, both test concepts, spring from the Yum! heads at the company’s Dallas-based New Concept team. Super Chix made quite a splash when it opened in April in Arlington, Texas.

Being that I live in a city with a large Vietnamese population and I can have Banh Mi made for me by real live Vietnamese people, I would probably pass on this. But if they day ever came that — assuming the test store does well and this catches on — I needed road food, came across a Banh Shop and it was either that or dog food from Subway, I might not be so picky. I guess it all comes down to whether or not a bunch of college kids in Texas can make chain Banh Mi happen.

(Consumerist via Kitchenette)

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