Agent Coulson of ‘Agents Of S.H.I.E.L.D.’ Is On The (Back) Cover Of TIME Magazine

#SWAG so hard evil Lokis wanna find me.

ABC is kicking into gear to promote Marvel’s Agents of S.H.I.E.L.D., premiering next Tuesday, September 24th at 8 p.m. ET. In addition to the videos and promo photos we’ve already featured, ABC also bought out the cover to TIME magazine. Looking good (and still alive), Agent Coulson:

Okay, it’s the back cover of TIME, and they must have paid a fortune to get away with that. To help them get the full value out of this, we’ll be going to every bookstore and newsstand to flip all the TIME Magazines so the back cover’s facing out. But first, we have to find out if bookstores and newsstands are still a thing that exists.

(Banner image courtesy of Marvel and ABC. TIME Magazine back cover photographed by PPYAJuneBug. H/T: The Mary Sue.)