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Anti-Ball Crushing Pants For Men Just Might Save Lululemon

Lululemon has been in trouble for a couple years. Between the class-action suit because of their see-through pants, perceived fat-shaming, a weird thing where they told people to stop using sunscreen, and several other PR struggles, they need a win. Enter the ABC pants. The company describes them as having “ABC (anti-ball crushing) engineering [that] gives you and the family jewels room to breathe.”

These are your balls in normal tight pants:

These are your balls in freedom tight pants:

Any questions?

Thanks to the ABC pants, which cost $128 (but nothing in debilitated sperm), Lululemon has seen a 16% increase in sales.

Source: CBC

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