Lululemon has been in trouble for a couple years. Between the class-action suit because of their see-through pants, perceived fat-shaming, a weird thing where they told people to stop using sunscreen, and several other PR struggles, they need a win. Enter the ABC pants. The company describes them as having “ABC (anti-ball crushing) engineering [that] gives you and the family jewels room to breathe.”
These are your balls in normal tight pants:
These are your balls in freedom tight pants:
Thanks to the ABC pants, which cost $128 (but nothing in debilitated sperm), Lululemon has seen a 16% increase in sales.