When you put out a commercial featuring a black man being shoved into a washing machine until he’s a much lighter skin tone, people might be inclined to think your ad is mind-bogglingly racist. Y’know, because it is. Well, the company behind the detergent spot has issued an apology, but one with a bit of finger pointing too.
Al Jazeera reports that Shanghai Leishang Cosmetics has said sorry for their highly controversial Qiaobi detergent commercial. The company has elected to go the “sorry if you were offended by what you saw” route which is essentially the same as making an apology while doing a sarcastic jerkoff motion.
“We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media,” the company said.
“We sincerely hope the public and the media will not over-read it.”