Disney Might Be Considering A Tiered Pricing System For Admission To Its Theme Parks

05.31.15 4 years ago 4 Comments

Disneyland held a 24-hour party on May 22nd to launch the park’s 60th anniversary celebration. During the event, the park closed its gates multiple times as peak capacity was reached. High attendance and over-crowding have been an ongoing issue for the theme park, and now Walt Disney Parks and Resorts may be looking to increase ticket pricing to deal with admission on peak days.

According to the L.A. Times, the company recently sent out a survey to annual pass holders looking for feedback on a possible three-tiered pricing system for admission:

Gold tickets could be used every day of the year, according to the survey; Silver tickets could be used every day except peak days and popular holiday weeks. Bronze admission passes could be used only on off-peak weekends.

Under the scenario depicted in the survey, one-day, one-park admission prices for Disneyland would range from $115 for Gold tickets, $105 for Silver and $99 for Bronze tickets.

Currently, the fixed price for one-day tickets to attend Disneyland is $99 but under the new pricing scenario, a one-day park hopper ticket for both Disneyland and California Adventure would range from $155 – $170. However, the survey further states the park would offer a volume discount if multiple tickets were purchased at once.

Between parking, admission to the park, and food, a day trip to Disneyland is already pretty damn expensive. It’s unclear when, or even if, a new pricing system will be coming to the parks. When questioned, Disney officials played down the survey by stating it’s routine for the company to seek feedback from parks guests on a wide variety of topics.

(Via The L.A. Times)

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