Doge Got A Quarter-Page Ad In The Guardian Today. Wow.

Doge is one of our current favorite memes, and it’s even inspired its own cryptocurrency. Now this delightful Shiba Inu has also inspired business data company DueDil to take out a mysterious quarter-page ad in the financial section of The Guardian. Here’s a closer look, via @scottygb:

So print. Much mystery. Wow.

The Guardian revealed to Buzzfeed that the unnamed advertiser behind this ad was DueDil, who won a free quarter-page ad in a Guardian Small Business Networks competition. And this is what they did with their prize. God bless us, everyone.

DueDil has explained their decision at their website in a post aptly titled “wow. such reveal. many explain.”

So a few of you might be wondering how doge made it into your newspaper this morning. Well… we admit it, it was us. But why, you may ask. Did we want to kill the meme by making it mainstream? Do we hate the internet? No. We actually thought we’d do something nice.

We’ll be honest. We were having a hard time deciding which advert to run with our free advertising space the Guardian so kindly offered us for winning their Small Business Networks competition. We tried a traditional advert, which was nice, but then we remembered we’re not a traditional kind of company.

At DueDil we love seeing how small businesses use us to get the kind of information that’s usually only available as an expensive subscription for larger companies, and that got us thinking. What if we could level the playing field a bit more by giving a small business exposure in a well respected national newspaper?

So that’s what we’re going to do. Enter your company in the draw by sending an email to with a brief explanation of what you would do with an advert in the Guardian, and the winner will get an ad running for 2 days in the business section (right in place of doge).

And of course we just wanted to print doge in the guardian, y’know, for the lulz.

Hope we brightened your morning,
The DueDil Team

What a time to be alive.

Pictures via @scottygb.