With Donald Trump as the presumptive Republican nominee and Democratic rival Hillary Clinton favored to clutch her party’s nomination, more and more attention is being paid to the two presidential candidates. This includes everything from the latest polls and late-night shows, to Trump’s most recent Instagram attack ad, which targets Hillary’s husband and former president, Bill Clinton.
That Trump would use Bill’s sordid past as political capital comes as no surprise. After all, the New York real-estate mogul compared the retired politician to defamed comedian Bill Cosby, whose own alleged sexual misconduct with countless women was recently unearthed by the media. Plus, a recent report suggested that the Trump campaign would specifically use stories of Bill’s cheating as leverage against Hillary during their debates ahead of the general election. What’s different about this 20-second Instagram video, however, is the fact that Trump’s campaign dug deep enough to include audio snippets from Juanita Broaddrick, a woman who accused the then-Attorney General of Arkansas of sexually assaulting her in 1978.
According to the Hollywood Reporter, the ad makes use of Broaddrick’s emotional Dateline NBC interview from 1999, in which she described a moment when Bill “[started] to bite on my top lip” while she “[tried] to pull away from him.” The line comes toward the end of the video, which features clips from other interviews with women — presumably additional alleged victims like Paula Jones, Monica Lewinsky and Kathleen Willey.
While these audio clips play, the video transitions from a black and white shot of the White House to a photograph of Bill smoking a cigar. Then it cuts to a picture of the former president and Hillary, with a soundbite of the latter laughing maniacally laid over the soundtrack. A caption asks, “Here we go again?”