I read a story last week about how jellyfish are multiplying at alarming rates, and they’re even hurting some large global businesses because of their effect on fish and marine wildlife populations. Basically, jellyfish might end up causing the extinction of every species on the planet, except for jellyfish, obviously. All we can do until then is try to enjoy some of the positives brought forth by our slimy new overlords, and the folks at Lick Me, I’m Delicious are already one step ahead of everyone.
After learning about a Chinese scientist who synthesized the luminescence proteins in jellyfish, Lick Me purchased some of the glow-in-the-dark goo and mixed it up with a fresh batch of ice cream. The result was a new flavor that can help you find your car on a dark street, and so far it hasn’t killed anyone. So that’s pretty cool, I guess.
But what on earth is it??? It’s glow in the dark jellyfish ice cream using calcium activated proteins that react when they are agitated, or to put it a non sciencey way, it glows when you lick it. It’s also pretty insanely expensive stuff, we worked out each scoop is coming out at around £140, dam those big bucks jellyfish. Is it safe to eat? Well I tried some and I don’t seem to be glowing anywhere, so we’ll go with a yes for now. We’ve also made a non-jellyfish version using quinine from tonic to make a glow in the UV dark gin and tonic sorbet which is pretty neat and can be ordered from all good Lick Me I’m Delicious event contraptions. (Via Lick Me, I’m Delicious)
For those of you who don’t have a money conversion app handy, that’s approximately $225 per scoop. Not to knock the efforts of LMID – trust me, after seeing the pictures of their creations on their website, I’m a huge, fat fan – but I can buy a ton of ice cream for $225. More conservatively, though, I can buy one scoop of ice cream and still have, like, $223 left over to use on bills or comic books or strip clubs.
It’s going to be a hard sell, friends.