On May 25, a page called “Hold A Coke With Your Boobs Challenge” popped up on Facebook. It was started by Elite Talent Referral, which promotes itself as a scouting agency of sorts for the adult entertainment industry. The initial word on the internet was positive because people thought it was designed to raise money for the Breast Cancer Research Foundation. In a way, it was mimicking the success of last year’s Ice Bucket Challenge for ALS.
Then, someone did some sniffing around, and someone decided to ask the Breast Cancer Research Foundation if they were actually involved with this.
Via New York Daily News:
“It’s something millions of people suffer from every day and to trivialize it in such a blatant way is terrible.”
“It’s not in any way a part of our mission or who we are,” she said, adding some people have thought the movement was legitimate. “If people plan to be involved with a campaign it’s important they learn more about the cause they choose to support.”