Leonardo DiCaprio Wants The Asian Market To Know Clear Alcohol Is For Rich Women On Diets

The only thing that makes sense to me when it comes to advertising in the Asian marketplace is celebrities selling booze (I’m still dying to relax with a glass of Suntory), and even then the only part I understand is that I like drinking and George Clooney’s ability to work for scale. So while I would gladly take a Jim Beam on the (magical) rocks off of Leo DiCaprio’s hands if offered, I can’t tell you what the hell is going on with the rest of this international TV spot that just found its way onto YouTube.

The direction almost definitely involved a “Give that ice ball your best Howard-Hughes-inspects-a-plane face!” though.

Via Buzzfeed