The more Mike Rowe does online, the more I fall in love with him. As the TV host mentions in his UPROXX 20, he often interacts with fans and haters on his Facebook page. Last week an internet troll tried to prod Rowe over his politics. The monologue was actually a glorified attempt to plug a book.
According to The Blaze, every post made regular use of all caps and exclamation points. Never one to pass up a teachable moment, Rowe provided the troll with some sage marketing advice.
Hi there, Jim
Greetings, from somewhere over Colorado. It appears you’re still trying to sell some books on my Facebook page. Personally, I haven’t read them, and based on your marketing strategy, I suspect I’m probably not alone. Since part of your approach seems to involve me, I thought perhaps I might offer you some unsolicited marketing advice. I hope it’s not too presumptuous, but these tips have served me well over the years, and I can’t help but think you and your marketing team might benefit from their immediate implementation.
1. Consider starting off each blurb with a friendly salutation. In my experience, a little cordiality goes a long way, especially when you’re trying to persuade someone to give you money.
2. Think about addressing your audience as something other than “racists,” “reptiles,” and “toads.” I get that you want to be provocative, but if your goal is to sell your book, a number of well-known studies have proven it’s best not to insult your potential customers.
3. Reconsider your commitment to caps and exclamation points. These are excellent choices when warning people about a fire, a volcanic eruption, an ebola outbreak, or a looming tsunami. But I’m afraid their use in the context of a book sale implies a level of urgency that may exist only in your mind. If you really want to persuade thoughtful people that Christians can’t vote for Republicans and remain Christian, you’ll need to appear credible – not hysterical. Lower case should work just fine.
4. Consider limiting each blurb to a single entry. When you post the identical screed four times in a row, it looks very much like a broken record sounds. This will lead people to conclude that you’re either a) inept at posting, or b) deliberately obnoxious. Neither conclusion is likely to lead to a sale. Remember, most people see posts like yours as small piles of vomit that they can quickly step around. But when the same vomitus post appears multiple times, you force my friends here to slosh through a virtual lake of spew. Ironically, this will not only make more people like you even less, it will decrease the odds that someone who might actually share your world view will feel inclined to purchase your book. (I’ve deleted all of your redundant posts from this morning, but left the original. You’re welcome.)
5. Regarding your overall claim, I’m not an authority on Republicans or Christians, but last I checked, America is still populated by plenty of both. Unless you wish to alienate a majority of the country, you might consider something a tad more conciliatory. Something like – “There is no “R” in Jesus – But There’s G-O-P in Gospel!”