Lori Loughlin’s Daughter, Olivia Jade, May Lose Her Beauty Product Trademarks Over Punctuation Errors


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The news keeps getting worse for Olivia Jade, the daughter of Lori Loughlin and the former phony crew recruit for USC. Operation Varsity Blues exposed the fact that her entry into college was aided by a bribe from Loughlin and her father, both of whom have been charged in the investigation.

The fallout has been swift and heavy for Loughlin and Jade. The former lost Hallmark gigs and won’t return to Fuller House, while the latter lost a Sephora endorsement and has remained silent on social media, where she has made her mark over the last few years as an influencer. Now it appears that she might have more business trouble by way of the United States Patent and Trademark Office.

People reported on Wednesday that Olivia Jade’s patent request for a beauty line was not accepted, putting her application in danger of abandonment. Why? Because it was submitted with what’s described as “poor punctuation”:

After the 19-year-old beauty influencer attempted to trademark “Olivia Jade Beauty,” the United States Patent and Trademark Office sent Olivia a letter warning that her filing is in danger of abandonment due to poor punctuation and vague language in the application.

According to the documents obtained by PEOPLE, government officials wrote that the “applicant must correct the punctuation in the identification to clarify the individual items in the list of goods.”

Patent law isn’t always the most interesting thing, but in this case, it’s certainly worth exploring a bit further. When filing this kind of paperwork, it is important to provide specifics. When a sports team wants to trademark “trust the process,” for example, it lists all of the items that that slogan may appear on. Even if it won’t end up on all of those things, the more specific the application is, the better.

In Jade’s case, it appears that the paperwork lacked punctuation in certain areas and did not specifically say what kinds of makeup (used in which places on the body) were the target of per patent. According to People, the office sent back some suggestions to fix the application and noted what went wrong, adding that “commas, semicolons, and apostrophes are the only punctuation that should be used”:

The letter noted that the “identification of goods” she hopes to trademark “must be clarified” because the language “make up kits” with “moisturizer” and “concealer” is too broad. Products Olivia is looking to trademark include, “make up kits comprised of moisturizer, primer, concealer, foundation, make-up powder, make-up pencils, eye make-up, eyeshadow, eye liner, mascara, blush, highlighter, bronzer, make-up setting spray lipstick lip gloss, lip stains, make-up remover.”

It suggested adding the terms “skin moisturizer,” “facial concealer” and “make-up setting spray” as examples of more specific language to use.

The news brought plenty of snark from people reacting to the story, especially given how the influencer had previously said she didn’t want to go to college in the first place. But as Josh Gerben — a patent lawyer who often shares trademark news on Twitter — pointed out, the punctuation errors were likely not Olivia Jade’s but those of her lawyer:

https://twitter.com/JoshGerben/status/1111046781830348800

Either way, the hits certainly keep on coming for the lifestyle vlogger and influencer who feels the scandal has ruined her career. This is likely something that can be rectified by some edits and a clearer application, but the larger question is whether there’s market interest in these beauty products at all, given the scandal and the fallout from it.

(Via People)

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