Call it the perfect storm of narcissism.
An oblivious snowboarder whips out his selfie stick and films himself going down a mountain on a flat piece of wood and fiberglass. No one will ever watch the footage he captures. Then, distracted by his own vanity between runs, he steps in the way of the chairlift and takes a seat to the back of the head.
Now, for the first time ever, people actually want to watch one of his videos. Victory?