The Washington Post’s New ‘Democracy Dies In Darkness’ Slogan Is Causing Quite The Stir

The Washington Post is not fooling around with its new homepage slogan, “Democracy Dies in Darkness.” The new motto was unveiled last Friday, but it became fully visible on Wednesday, presumably when every metal band across the country may have rushed out to get it trademarked for their next album title.

The motto had previously been used by Washington Post columnist and editor Bob Woodward, and Amazon head Jeff Bezos used the phrase during a Post event in 2016. The paper’s spokesperson, Kris Coratti, said the slogan will be promoted heavily and seen across different platforms as a value statement:

“We thought it would be a good, concise value statement that conveys who we are to the many millions of readers who have come to us for the first time over the last year. We started with our newest readers on Snapchat, and plan to roll it out on our other platforms in the coming weeks.”

Some people tipped their hats to the new slogan, while others had a little fun:

The Post, along with several other publications, has been a familiar foe of President Trump, who describes his least favorite outlets as “fake news.” However, the new slogan speaks to the paper’s commitment to keep shining the light on pursuit of the truth.

(Via Washington Post & The Hill)

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