Watch These Museum Patrons Praise An IKEA Art Print As ‘Modern’ and ‘Unbelievable’

As the saying goes, beauty is in the eye of the beholder, but the beholder sometimes values beauty a whole lot more when it’s hanging in a museum than in an IKEA showroom.

Life Hunters TV conducted a little experiment at Museum Arnhem, an art museum in the Netherlands, to see if an IKEA print’s proximity to valuable art would drive up its perceived value:

…Boris Lange from Life Hunters TV took a €10 (£7) Ikea print to the Dutch Arnhem Museum and pretended it was one of the multi-million pound works of art on display.

Supposed art experts nodded along as Lange explained that the piece was by a new artist Ike Andrews (IKEA-ndrews, get it?), and when Lange asked their opinion of the piece and its artist, they showered Ike Andrews with praise:

“It’s a depiction of chaos in the mind.”

“It’s modern. It’s shocking.”

“It’s especially a beautiful spirit of an artist who can put all his emotions in this painting.”

“Dear me, it’s unbelievable.”

One patron shared this keen observation:

“You can clearly see that it concerns a form of symbolism.”

The value of the piece was estimated by patrons to range from €1,000 up to €2.5 million, compared to the actual value of €10 at IKEA.

Most of the participants had a sense of humor when the truth was revealed, but at least one patron looked like he wanted to pummel Lange for selling him on a most excellent and affordable painting.

Source: Metro News