The Internet Reacts To McDonald’s New Hipster Hamburglar

McDonald’s unveiled a redesigned Hamburglar yesterday, and this new Hamilton B. Urglar is looking… different. He’s at once creepy, hipster-ish, and, well, perhaps just a bit f*ckable? I’m so confused. The internet was a little flummoxed by the new Hamburglar as well, with some making jokes about wanting to bang the Hamburglar, others claiming it ruins their childhood (lighten up, Francis), and some comparing things to other things. Oh, internet. Never change.

Our favorite jokes about this total HILF are collected below. Thanks to TIME, Dorkly, First We Feast, and Reddit for the assist.

https://twitter.com/rustyk5/status/596029901788094464
https://twitter.com/hahanuhuhh/status/596041321355218944

https://twitter.com/chriswelch/status/596023973495865344
https://twitter.com/lindsayism/status/596032870554202113

https://twitter.com/briangaar/status/596061817677467648

https://twitter.com/GMPaiella/status/596026111823327232