While eating lunch today I watched this video featuring 9-year-old Caine Monroy, who designed and built an elaborate cardboard arcade inside his father’s LA auto parts store. That aspect of the video alone was heart-warming and inspiring. But there was one problem: attracting customers.
Enter filmmaker Nirvan Mullick and the flashmob he recruited from Facebook. Day. Maker. Enjoy.
And if you feel so inclined, you can contribute to Caine’s college fund here.
(HT: Gawker)