Last week, HBO broke major ground by announcing its first direct-to-consumer subscription service in the form of HBO Now. Customers who would like access to HBO, legally, without having to sign up for a cable or satellite subscription will now be able to get it for $15/month via the new service – which will remain exclusive to Apple products for the time being.
However, going directly through HBO won’t be the only way a certain section of the north-eastern U.S. will be able to get access to the service should they want it.
From Deadline:
[Cablevision] is the first pay TV provider to go along with HBO’s effort to offer its premium network to people who don’t also subscribe to an expanded basic package. The companies didn’t disclose pricing or terms. But Cablevision says that it has an agreement to stream HBO Now to its Optimum Online customers.
Since the early days of broadband, the Long Island-based ISP has always tried to be at the forefront of any major technological or service innovations, so it makes sense they would be one of the first to offer HBO Now to customers seeking to obtain it without a cable subscription. By doing so, Cablevision is finding a new way to keep customers interested in their service over local competitors such as Verizon and Time Warner Cable.
Source: Deadline