A report released by Morgan Stanley Research reaches a disturbing conclusion: the world is running out of wine.
Reports the Atlantic:
At the current pace, a global shortage of wine is fast approaching. “Data suggests there may be insufficient supply to meet demand in coming years, as current vintages are released,” the report says.
…
Global wine consumption has been on the rise almost without interruption (save for a short stint between 2008 and 2009) since the late 1990s.
The US and China, in particular, have been drinking more. The US, which guzzles roughly 12% of the world’s wine, has seen its per capita consumption double since the start of the century. And China, which is now the world’s fifth largest import market, has doubled its consumption not once, but twice in the past five years.
Naturally, the Europeans and their damn lack of ambition are partly to blame.
Lagging production in the world’s three largest wine-producing countries—Spain, France and Italy—is largely to blame. “Area under vine” (the amount of land being used to grow grapes for wine-making) has fallen considerably in all three since 2001.
CUT OUT THE SIESTAS AND GET OFF YOUR ASSES AND MAKE MORE WINE, EUROS!
(Pic vis Shutterstock)
