The Washington Post is not fooling around with its new homepage slogan, “Democracy Dies in Darkness.” The new motto was unveiled last Friday, but it became fully visible on Wednesday, presumably when every metal band across the country may have rushed out to get it trademarked for their next album title.
The motto had previously been used by Washington Post columnist and editor Bob Woodward, and Amazon head Jeff Bezos used the phrase during a Post event in 2016. The paper’s spokesperson, Kris Coratti, said the slogan will be promoted heavily and seen across different platforms as a value statement:
“We thought it would be a good, concise value statement that conveys who we are to the many millions of readers who have come to us for the first time over the last year. We started with our newest readers on Snapchat, and plan to roll it out on our other platforms in the coming weeks.”
Some people tipped their hats to the new slogan, while others had a little fun:
https://twitter.com/jbillinson/status/834408323969581057
Poetry.
The new slogan for The Washington Post: pic.twitter.com/8yLcHmXg3l
— Jennifer Hollett (@jenniferhollett) February 22, 2017
Excellent new slogan from the Washington Post. Transparency and independent journalism make democracy possible. "Democracy dies in darkness" pic.twitter.com/VbkOwh8lby
— Brian Klaas (@brianklaas) February 22, 2017
Next move for Washington Post: multiple piercings, eyeliner, unironically shopping at Hot Topic pic.twitter.com/TyyIYGY4v1
— David Hines (@hradzka) February 22, 2017
https://twitter.com/owillis/status/834412575450394625
Loving the new goth vibe on @washingtonpost pic.twitter.com/1QnbkW6M0c
— Colin Jones (@colinjones) February 22, 2017
excited to announce our new HuffPost slogan:
The Night is Dark and Full of Terrors
— Igor Bobic (@igorbobic) February 22, 2017
https://twitter.com/tanyasic/status/834436553317421056
wow, the washington post’s new slogan is pretty dark pic.twitter.com/6yxzZ2EC5G
— Tom Phillips (@flashboy) February 22, 2017
The Post, along with several other publications, has been a familiar foe of President Trump, who describes his least favorite outlets as “fake news.” However, the new slogan speaks to the paper’s commitment to keep shining the light on pursuit of the truth.
(Via Washington Post & The Hill)