True story: if I could pick one famous person to share a night of debauchery with on the town in, say, Vegas, Charles Barkley would be the person I would choose. I want to party with Charles Barkley. At the very least, I’m sure I’d laugh more than I’ve ever laughed before, and I’m almost certain some sort of Hangover scenario would result.
With that out of the way, this ad is just all kinds of brilliant, both in it’s message — I mean, what better way to get the attention of men than appealing to every man’s desire for a bigger dick (yes, even guys with big dicks want their dicks to be even BIGGER) — and in the delivery. Charles Barkley is just funny doing about anything, and he’s universally liked (I’ve never heard anyone say, “I don’t care for Charles Barkley”). So bravo, Weight Watchers. You really landed the perfect celebrity spokesman on this one.