So how do you find Dumb Starbucks? Well, you take the 101 to Grand Lanciedo Expressway and take a right at the 909 then switch over to the 4069*, or you could just find the long line of people outside the building labeled “Dumb Starbucks.” Lovers of irony and overpriced coffee, in that order, are apparently waiting in excess of four hours to step into Dumb Starbucks, a new coffee shop in Los Angeles. It looks exactly like a normal Starbucks, but with the word “dumb” in front of everything, i.e. Dumb Iced Coffee.
Here’s how Dumb Starbucks isn’t getting sued by the Starbucks you know and sort of tolerate:
As Gawker notes, “Dan Harmon and Rainn Wilson were among the first to post about it,” so it could be a viral marketing stunt, though I choose to believe Beautiful Existence has died and gone to Dumb Heaven.
*these places are not real, probably.