The relationship between cable providers in the United States and its customers is an awful one, to put it bluntly. For those gleefully unfamiliar with how the relationship works, it really is terrible. Cable companies have agreed not to compete with each other, meaning that customers have zero options for their region when it comes to cable television and high-speed internet. Yes, there are satellite television providers as well as DSL internet providers, but depending on where you live those options might be drastically inferior or simply unavailable. The atmosphere created from this relationship is one where cable providers can freely price-gouge and treat their customers poorly without fear of competition.
Enter April 30th, 2016, Comcast’s annual “Comcast Cares Day.” This is the day where Comcast sends their employees out into their communities to give back, to share these moments of community bonding and good intentions via the hashtag #ComcastCaresDay. The thing is, just about everybody that has ever had Comcast’s service absolutely despises them. So, of course, that hashtag has been appropriated by the fine denizens of the internet and used to express just how poorly America thinks of Comcast’s service. Mashable has the report on it and it’s brutal.
The tweets with the tag #ComcastCaresDay run the gambit from talking about their awful approach to repairs to how notoriously awful their customer service can be via telephone. So while Comcast intended for this hashtag to be like this:
Happy, grateful, thankful, humbled, blessed….my feelings after a day of volunteering. #ComcastCaresDay #ServeFL pic.twitter.com/mwcHzqUMJo
— Stefanie Bowden (@Stefanie_Bowden) April 30, 2016
#ComcastCaresDay: GO! @MichaelNBCLA @KathyNBCLA @AdrianNBCLA @ColleenNBCLA @DavidNBCLA @ShannaNBCLA @Todd_Mokhtari pic.twitter.com/15CYe7QWgy
— Robert Kovacik (@RobertNBCLA) April 30, 2016
The end result looks a lot more like this. For some reason, this feels like the exact opposite of what Comcast was going for with #ComcastCaresDay.
I will be celebrating #ComcastCaresDay sometime between 6am and 3pm*
*Subject to change w/o notice. Additional fees may apply.
— Beel (@tomservo10) April 30, 2016
https://twitter.com/Zulkey/status/726458610872635392?ref_src=twsrc%5Etfw
https://twitter.com/GregortheMendel/status/726461116025430016?ref_src=twsrc%5Etfw
https://twitter.com/meyerb3/status/726547963690938369
#ComcastCaresDay unless you're an existing customer of course – you know what I'm saying
— Trump owes $$$$$$$$$ (@jonathanjewel) April 30, 2016
Some of the tweets even break down political barriers and go further than just talking about their terrible customer service, but their impact as a company throughout the world. It continues to be brutal.
https://twitter.com/P0TUS/status/726452731368603648?ref_src=twsrc%5Etfw
https://twitter.com/RodneyAnon/status/726422361587724288?ref_src=twsrc%5Etfw
https://twitter.com/RodneyAnon/status/726419736842625025?ref_src=twsrc%5Etfw
Comcast Regulatory Affairs Head; Huge Hillary Fundraiser
Big Media's given her $9mil this election#ComcastCaresDayhttps://t.co/eFEaznzWTf— Bernie Wan Kenobi (@Old_Bern_Kenobi) April 30, 2016
And, of course, since this is the internet, the hashtag is also overrun with photographs of dead children, mutilated bodies and conspiracy theories about Obama and other world leaders. Also, once again because this is the internet, no one is safe from Godwin’s Law. Everyone, at some point and time, is called a Hitler or a Nazi. This won’t be the last time that Comcast is compared to the Third Reich, that’s for sure.
https://twitter.com/TRAPKONiA/status/726541398640484352
https://twitter.com/LucasTemple/status/726434884835774464
https://twitter.com/rDontForget/status/722455741223677952
(Via Mashable)