Twitter is, according to rumor, getting ready to sell itself to the highest bidder. And there are plenty of usual suspects in the mix, like Google, and slightly more unusual nominees, like Salesforce.com. But one of the most surprising might be none other than the Mouse itself, Disney.
According to Bloomberg, Disney is seriously considering a bid for Twitter. The issue appears mostly to be a financial one; Disney wants to see if the numbers work. Most interestingly, it appears Disney’s biggest interest is in Twitter’s video capabilities, using both embeds and tools like Periscope to get video out there.
This wouldn’t be the first time Disney has decided to attempt a takeover of the internet. Disney bought Go.com back at the height of the early 2000s internet bubble and you can still find it in all of Disney’s websites, stubbornly reminding the company of its folly. But Twitter both has a far more active userbase and more to offer a company like Disney, especially as a vehicle for hype.
That said, Disney is still an unlikely suitor, and even if it does make a bid, it’s more likely Twitter’s board will prefer to work with a tech company as it sells itself off. But it might make for a much more thrilling sale than you usually find in Silicon Valley.
(via Bloomberg)