I ashamedly admit I am one of those people who reads a book because it’s being made into a movie. For example, I just picked up Tinker, Tailor, Soldier, Spy after seeing the preview trailer the other day. I’m not sure what this says about me, all I know is I don’t read the new editions with movie poster covers. I dig for old editions with the original book cover. I’m not some amateur. And it’s this sort of complex dichotomy that makes me a hit with the ladies.
This introspection is a round about way of introducing the new “Read More Movies” campaign from New Zealand based online book retailer Whitcoulls. The outdoor advertising transforms every word from famous novels to create posters for their film adaptions. The three current versions are Girl with the Dragon Tattoo (read it with no prior movie knowledge!), Clockwork Orange, and Charlie and the Chocolate Factory. Full size of each after the jump. Pretty cool stuff, although Gene Wilder should be rightly pissed.
There’s a sort of inside baseball psychology here that makes sense to try and exploit, even if reading a book before seeing the movie or vice versa tends to ruin whichever comes second. Or in my case ruins both. The author is really doing a sh*t job of describing Colin Firth.
Via: The High Definite and Ads of the World