Drafthouse Invites You On A Weed-Filled Party Bus With Paul Thomas Anderson

While other marketing teams send me emails announcing a “day of positivity” to promote Spongebob Squarepants (f*ck off), the Alamo Drafthouse continues to be on the cutting edge of emails I don’t immediately delete. Today they announced plans for a “Hazy Adventure” to promote Inherent Vice. What does that mean? Well, it seems to involve Paul Thomas Anderson and a hot-boxed party bus (also my nickname for your sister).

In Thomas Pynchon’s novel, INHERENT VICE, private eye Doc Sportello “comes, occasionally, out of a marijuana haze to watch the end of an era as free love slips away and paranoia creeps in with the LA fog.”

In keeping with the spirit of the novel, Paul Thomas Anderson is inviting 25 lucky winners to join him on a “hazy” party bus adventure on Friday evening, January 9th. The bus will depart from a secret location in downtown Denver and meander to the Alamo Drafthouse Cinema for a screening of his new film adaptation of Pynchon’s revered novel.

“Celebrate the end of free love and the beginning of Nixon-era paranoia by getting super stoned with a famous director and 24 strangers!”

Don’t ever change, Drafthouse.

Show us that you are worthy to join the bus by posting an INHERENT VICE themed photo of yourself to Instagram, Twitter or Facebook with #InherentHaze (be sure to also tag @drafthouse on Instagram, @alamodenver on Twitter, and /AlamoDrafthouse on Facebook) and get your friends to like and share. We will choose our favorites by Wednesday, January 7th at 4:20pm MT. Winners will be given further instructions and details about the screening and bus adventure.

And if they don’t have at least one beefy guy in a buzzcut and suit roaming around the bus shouting “MOTO PANACAKU!” at all the stoners, I will be thoroughly disappointed.

INHERENT VICE is part of the “Drafthouse Recommends” program and was #2 on Alamo founder and CEO Tim League’s “Best movies of 2014” list. The film also earned a spot alongside REPO MAN and BIG TROUBLE IN LITTLE CHINA on League’s Alamo 100 list, the 100 movies you would take with you to watch forever if you were stranded on a desert island.

I swear they put Big Trouble in Little China in this press release specifically for Burnsy.