TRAILER: McBride, Rogen, and Franco vs. the apocalypse in ‘This is the End’

The bloom might be off the rose a bit for Seth Rogen and Evan Goldberg as screenwriters (Superbad, Pineapple Express) ever since Green Hornet and The Watch, but they seem like they’re back in their comfort zone in this red-band trailer for This is the Endformerly Jay and Seth Vs. The Apocalypse. They’re directing it themselves, with Brandon Trost of The FP fame on cinematography, and perhaps the best joke of all is that everyone’s playing themselves, from James Franco to Craig Robinson to Danny McBride to Jonah Hill, and ripping on each other’s careers the whole time (including the afartmentioned Green Hornet). Though they’re not in the trailer, we have to assume the same for Emma Watson, Kevin Hart, Rihanna, Aziz Ansari, Martin Starr, Mindy Kaling, J-Tro… Jesus Christ, who isn’t in this movie? You guessed it, Frank Stallone.

MCBRIDE: “Yeah, right, James Franco didn’t suck any dick last night – now I know y’all are tripping.”

With all the title changes, I can’t believe they never came up with “Seeking a Celebrity for the End of the World.” “aBROcalypse now,” perhaps? …Okay, I’ll leave.

Is it required by law that every trailer this year end with an explosion montage set to rap music?

Opens June 2013.