On Oscars night, Twitter is ablaze with chatter of the universally watched awards show. Unsurprisingly, plenty of brands try to cash in on the trending #Oscars hashtag by hopping on the show's bandwagon. Here are a few of the most wince-worthy attempts.
DiGiorno Pizza called to mind better days when the company live tweeted televised events.
instead of interrupting people with music they should have a pizza slice on a string and slowly lure them off stage #Oscars
– DiGiorno Pizza (@DiGiornoPizza) February 23, 2015
//platform.twitter.com/widgets.js
Shoebox Cards basically admitted they shouldn”t be tweeting about the Oscars.
We're not good at movies. Is Eddie Redmayne the kid from Love Actually? Because that would be cool. #airportrunning
– Shoebox Cards (@OfficialShoebox) February 23, 2015
//platform.twitter.com/widgets.js
Kmart didn't quite crack the code of stirring up conversation.
Will #TheImitationGame crack the Academy”s code tonight? Your guess is as good as ours! #Oscars pic.twitter.com/TzT5c11v3e
– Kmart (@Kmart) February 23, 2015
//platform.twitter.com/widgets.js
Oreo arrived on the scene prepared with art.
The award for best supporting actor in a selfie goes to…the stick. #RedCarpet #PlayWithOreo https://t.co/zIl1IyN9nd pic.twitter.com/iX8nhhNRmQ
– Oreo Cookie (@Oreo) February 22, 2015
//platform.twitter.com/widgets.js
Stella Artois used a hashtag vaguely relevant to their contest.
RT this video for a chance to win a signed Chalice by @Water.org co-founder Matt Damon #BuyALadyADrinkSweeps #Oscars https://t.co/WWJfCuTO4J
– Stella Artois (@StellaArtois) February 23, 2015
//platform.twitter.com/widgets.js
Harvest Snaps tweeted multiple groan-worthy pea puns.
Lady Gaga. We are sPEAchless! #oscar #celebripeas
– Harvest Snaps (@HarvestSnaps) February 23, 2015