On Oscars night, Twitter is ablaze with chatter of the universally watched awards show. Unsurprisingly, plenty of brands try to cash in on the trending #Oscars hashtag by hopping on the show's bandwagon. Here are a few of the most wince-worthy attempts.
DiGiorno Pizza called to mind better days when the company live tweeted televised events.
instead of interrupting people with music they should have a pizza slice on a string and slowly lure them off stage #Oscars
– DiGiorno Pizza (@DiGiornoPizza) February 23, 2015
Shoebox Cards basically admitted they shouldn”t be tweeting about the Oscars.
We're not good at movies. Is Eddie Redmayne the kid from Love Actually? Because that would be cool. #airportrunning
– Shoebox Cards (@OfficialShoebox) February 23, 2015
Kmart didn't quite crack the code of stirring up conversation.
– Kmart (@Kmart) February 23, 2015
Oreo arrived on the scene prepared with art.
– Oreo Cookie (@Oreo) February 22, 2015
Stella Artois used a hashtag vaguely relevant to their contest.
– Stella Artois (@StellaArtois) February 23, 2015
Harvest Snaps tweeted multiple groan-worthy pea puns.
– Harvest Snaps (@HarvestSnaps) February 23, 2015