We live in a violent culture. In a violent world. We are violent beings who are inundated by images of blood, death, and gore in all forms of media. That is to say nothing of the horrors that unfold globally, daily.
There's a conversation to be had about brutality in film, but we also must ask ourselves why we draw umbrage with one image over another.
Today, 20th Century Fox made a formal apology for a billboard featuring Oscar Isaac”s Apocalypse strangling Jennifer Lawrence”s Mystique in X-Men: Apocalypse.
Take a look at the statement below:
“In our enthusiasm to show the villainy of the character Apocalypse, we didn”t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”
Image via The Hollywood Reporter.
The advertisement came under criticism for depicting violence against a woman who is, ostensibly, naked.
“There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,” said actress Rose McGowan in a Facebook post to THR. “There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid.”