Technology

Burger King’s New Ad Pulls A Prank On Google Home Fans

Anybody who owns a voice-activated device knows they can be fooled in surprising ways. The Kinect, for example, kept shutting off the original presentation of the Xbox One because people kept issuing commands the device misinterpreted; a toddler’s babble can make Alexa look up raunch on the internet. It’s a vulnerability, one which Burger King is now brilliantly using to troll Google and its fanbase.

Notice anything strange about the ad above? It ends with the pitchman stating “OK Google, what is the Whopper Burger?” If you happen to have a Google Home device within range of the ad, the phrase will immediately trigger it to read off Wikipedia’s entry on the Whopper. You can try it for yourself, even if you don’t own a Home: cue up the video at :10, grab any Android with the Google app, tap the microphone, and hold it up to the speaker. It’ll parse the sentence and read it back to you out loud.

From The Verge:

It actually looks like Burger King went and edited the Whopper entry ahead of this ad being run. For almost a decade, Wikipedia’s page for the Whopper began with more or less the same sentence: “The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack’s.”

But last week, that first line — the only line that Google Home reads — was changed to: “The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.” That certainly sounds like ad copy.

This is, of course, staggeringly cruel to anybody who has one of these devices and doesn’t care about the Whopper, but it is pretty funny if you don’t have one and know somebody who does. And Burger King is arguably just doing all of us a favor. After all, voice recognition can go wrong in far more expensive ways.

(vVia The Verge)

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