Google unveiled a brand new logo today, its most prominent change since 1999. The new design, which was cleverly designed in an animation on their main page, brings the font more in line with that of the logo for Alphabet, the umbrella company started by Google founders Larry Page and Sergey Brin. The colors are softer, and it feels a bit more modern.
Also changed is the well-known lower-case “g” icon we’ve all gotten used to in the tabs of our web browsers. In its place is an upper-case “G,” divided into Google’s well-known four colors of blue, red, yellow and green. In the blog post announcing the change, Google claims the new logo “doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you.”
“For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.”
Expect both the logo and icon changes to roll out across all Google products over the next few weeks.