It’s so cute when a movie studio tries to “incentivize the crowdsourcing of social media 2.0” or whatever they think they’re doing when they roll out some ARG or start a Facebook page. “Like this page and maybe we’ll give you some crap in exchange for pounding your Wall with spam!” Awwww, I just wanna pinch your cheeks, it’s so cute!
Apparently, though, Warner Brothers is trying to take it to a new level with the unfortunately named “Aim High.” The idea of the show is, as you watch it, elements from your Facebook profile are incorporated; your name would show up as a file, some pictures from your Wall would be scattered on a coffee table, things like that. This is supposed to somehow be compelling.
Don’t get us wrong, the technology could be really neat. But somehow, we don’t think this is going to be any more compelling than TV that doesn’t need our entire life history to let us watch it.