Assassin’s Creed III Ad Is Memorable For All The Wrong Reasons

We get it. Selling a series like Assassin’s Creed to your average American can be a bit difficult. “So there’s this guy, right, and he gets into a machine, and that puts him in the mind of his ancestors, and he runs around killing people.” “So you play the guy playing the guy?” “Right. Now, here’s a flowchart detailing all the conspiracies…”

I have my criticisms of the series, but the key stumbling block is the story.

So Ubisoft, to promote the game to people who may not be familiar with the series, apparently sat down with its marketing department and brainstormed.

And when that didn’t work, they got wasted and threw this together in the editing bay at the last minute.

Seriously… what the hell IS this? What kind of marketing message are they trying to send here? This ad aired during a football game. I get the whole “AMERICA! F*** YEAH!” tone to the proceedings; that only makes sense, even if the ad itself is disjointed because it’s too busy cutting to stuff blowing up.

But why that music choice? I have no connection whatsoever to popular music so for all I know that’s Pop Bot 9000 or whatever marketing product won the last American Idol, but it’s just…weird. Is that what Ubisoft thinks will appeal to women or something?

It’s still not as bad as the trailer for GUTS, but maybe next time leave the Scotch outside the editing bay, Ubi.