At 1pm on Black Friday 2016, Cards Against Humanity unleashed their latest annual fundraiser / prank / act of pure silliness on the public. While it might not be a box of actual sh*t like they did back in 2014, it is a close relation to their 2015 stunt that saw the company make over $70k selling absolutely nothing. For 2016, the card game is asking people to donate to help dig a hole in the ground. The hole isn’t going anywhere, it isn’t for any real reason, they’re just asking folks to donate to dig this damn hole. As they lay it out on their website, the reasoning is pretty simple:
What’s happening here?
Cards Against Humanity is digging a holiday hole.
Is this real?
Unfortunately it is.
Where is the hole?
America. And in our hearts.
Is there some sort of deeper meaning or purpose to the hole?
No.
What do I get for contributing money to the hole?
A deeper hole. What else are you going to buy, an iPod?
Now the company has donated plenty to charity over the years. For their BS stunt in 2014, where people were shocked they actually bought a piece of poo when they got it in the mail, Cards Against Humanity took money for the production of the boxes, ending with a total $180,000 and giving the leftovers to charity:
According to Cards Against Humanity’s Twitter feed, the boxes cost $5.80 to produce and mail, and they donated the $6,000 proceeds to Heifer International.
Last year it was a different story, as the company kept the money and gave it to their employees to do what they pleased. Most ended up donating charities of their choice, but it just shows the creative nature behind these Black Friday stunts. There’s no word on what will happen to the money from this year’s event yet, but they’ve raised over $75K to this point and still have at least 28 hours of digging left. That leads up to a question posed by the FAQ on the CAH site:
Why aren’t you giving all this money to charity?
Why aren’t YOU giving all this money to charity? It’s your money.
Many folks online are asking the same question, urging people to not “waste” their money and donate it to a charity they support instead:
If you have money to throw at Cards Against Humanity's weird stunts, please also consider throwing some money at a charity or something.
— sarah kelly (@thesarahkelly) November 25, 2016
It’s so sad to me that people who wouldn’t even consider donating to a worthy charity will throw money at the Cards Against Humanity hole.
— Jeff Cannata (@jeffcannata) November 26, 2016
So this is a thing https://t.co/jThwobts3v
Not for charity.
No Reason.Enjoy.
— Danny Archer (@dannyarcher) November 26, 2016
https://twitter.com/Steeeeve_/status/802351982224834565
There are over 5,000 people watching a livestream of someone digging a hole for charity. I love the Internet. (https://t.co/ua29Ozfs4k)
— John F (@PigPoacher) November 26, 2016
https://twitter.com/Ok_Computer_/status/802315752174850048
If you feel like giving money to Cards Against Humanity's hole digging thing, give the money to a charity instead.
— Jeremy Harris (@Fullmetal1986) November 25, 2016
https://twitter.com/kateleth/status/802409748876312576
https://twitter.com/wilw/status/802241391996768256
https://twitter.com/ali_west/status/802221939284725760
When you make political, sj statements in Cards Against Humanity instead of offensive jokes.
— 💫Can't stop twinkling💫 (@boshtet12) November 26, 2016
https://twitter.com/whatsEJstandfor/status/802415180382662656
why couldn't cards against humanity just settle for being a bad party game instead of a bad, well, everything https://t.co/4MV5cxbopT
— yo la benzos (@infinite_pest) November 25, 2016
https://twitter.com/_sergiie/status/802432807536447488
https://twitter.com/exchgr/status/802366801292115969
https://twitter.com/JavaLuv/status/802265859116830720
https://twitter.com/bun_lucila/status/802265648646721536
if you're going to give your money to Cards Against Humanity's hole-digging fund consider throwing yourself down the hole instead
— Fi (@HansMoletran) November 25, 2016
If you’re feeling the holiday spirit, you can head over to the site or check out YouTube below to watch the live stream of this hole dig still going strong. I am not convinced the money will be wasted in the end, but I don’t expect the full amount going out to charity. That construction work is a little pricey.
(Via Cards Against Humanity)