When Gwyneth Paltrow announced that she was separating from husband Chris Martin last year on her Goop blog, her announcement got more attention than the news itself, and “conscious uncoupling” became a household phrase. However, in a new interview with Fast Company, Paltrow discusses the phenomenon, and actually inadvertently blamed it on her editorial director Elise Loehnen, whom she credits with writing the piece:
“When I announced that I was separating on the website, [Loehnen] titled the piece ‘Conscious Uncoupling’ and I had no idea,” Paltrow says. The internet erupted in a swarm of jokes—and Paltrow knows that such moments can be a little scary for her staff. “When something like that happens, I think everybody is like, ‘Oh, sh*t,’ ” she says. “I just tell them that I think we are creating interesting discussions.”
For the record, the phrase was actually conceived by therapist Katherine Woodward Thomas, to describe the process of peacefully ending a marriage. But that’s beside the point. Queen Gwyneth didn’t even write her own divorce announcement that appeared on her own website? OK.
Paltrow is also giving Loehnen credit for vaginal steaming:
Paltrow also defends Loehnen for having written the vaginal-steaming piece. “This is a thousands-of-years-old practice in Korean spas,” she says. (Loehnen stands by the recommendation, too. “It feels good, it’s not harmful—it’s not like we’re urging people to go out and buy AK-47s,” she says.)
I mean if it feels good then that’s great, but I think maybe the criticism is that the procedure claims to be able to solve depression and infertility. Or just the general ridiculousness of advocating that women should get their vaginas steamed. On a scale of recommendations, just because something doesn’t rank with telling people to buy AK-47s, it doesn’t mean that it’s 100 percent legit and responsible.