If Don Draper Handled Modern Marketing

Editorial Director
03.21.12

As we’ve been priming ourselves for the return of Mad Men and providing a crash course on Classic Rogers I can’t help but think about the numerous business ventures in our modern internet era that could have used the Don Draper touch. Sure, MySpace may have always been doomed, but with the Lucky Strike treatment it could have gone down in a sparkly blaze instead of a slow fizzle.

Here’s how I’d like to imagine Dick Whitman’s alter ego would have tackled a few of today’s client’s more challenging products…




Pretty sure Don would need to get three sheets to pitch this one

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