OK, Who Is ‘Alex From Target’ And Why Are Teen Girls Obsessed With Him?

For the past 24 hours, Twitter’s number-one trending topic has been “#alexfromtarget.” That hashtag has proven more popular than Taylor Swift announcing a tour, Lena Dunham vs. a wacko right-wing website, and even #SurfingDogsMovies, which really should’ve been more popular. Who is Alex? Is he a he, or is she a she? Does he/she work at Target? Do assholes still pronounce it “Tar-Jay” when they’re trying to be cute? The answer to that last one: yes. As for the rest: here’s Alex.

https://twitter.com/auscalum/status/528956144598147073

That’s it. Alex from Target is just a cute, confused boy (who didn’t realize he was becoming Internet famous until yesterday), and he’s making the teen girls go wild.

https://twitter.com/bbiebersflores/status/529320044841680896

Even Target’s official account responded.

Teens are weird. I’m more of a Jake from State Farm man myself.