X-Men: Apocalypse isn’t just content with taking over your movie screens. It’s also engaging in some fun viral social media marketing, no doubt to pull in the youngins, by offering — count ’em -—NINE filters on Snapchat that can make you into your favorite x-man or woman. Marketing genius, right?
Oh, if only things were that simple.
The X-Men people paying for so many filters somehow meant that the regular filters, like the ones where you can turn your face into a dog, and even worse, the Coachella flower crown filter, are no more. BuzzFeed caught onto this after many Snapchatters irately took to Twitter to express their displeasure about this change.
Here are some of the upset tweets: