There was a time when McDonald’s scoffed at the threat of Taco Bell’s breakfast menu. But almost two years after the debut of the AM Crunch Wrap, some cinnamon goo balls and other items that left me sluggish for days, McDonald’s has felt the impact of Taco Bell’s ever-expanding empire, so much that Ronald and Mayor McCheese are ready to make breakfast an all-day affair. That’s hardly the final solution to Taco Bell’s steady march to the top, though, because CEO Brian Niccol has ambitions for his Mexican fast food empire that could make the insane journey to a drive-thru near you obsolete.
In addition to discounts for loyal consumers, a catering menu and more online ordering options, on top of the app that allows customers to create absurd Frankentacos, Niccol wants stoners, I mean taco lovers, to be able to enjoy the same convenience that pizza fans have had for so long. Taco Bell could eventually begin a delivery service, but that doesn’t mean we should all by nylon mumus just yet.
“Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell,” Niccol told Nation’s Restaurant News in explaining the challenges of rolling out delivery. “We have to figure it out, and I can tell you right now we don’t have it figured out.”
It’s not just about logistics, though assembling a fleet of capable local drivers isn’t easy. Taco Bell’s biggest advantage — its low prices — is also the biggest roadblock. The chain is known more for the quantity of its food than the quality, and giving hungry patrons deep value will make it hard to get away with charging too much for delivery. Will there also be minimum order sizes for delivery, because you can get a lot of food at Taco Bell for just a few bucks if you order off the chain’s Dollar Cravings menu? (Via Daily Finance)
There are plenty of issues that must be addressed before this delivery service becomes a wonderful reality, but I actually have a pretty sound idea. Why don’t we build Venetian canals and fill them with Lava Sauce, and then have people deliver our orders via gondolas? You’re right, that’s probably too elaborate and unnecessary. So, how about we JUST BRING BACK LAVA SAUCE ALREADY, TACO BELL.