The #Mamming Meme Wants You To Use Your Boobs For A Good Cause

I’ll say this about #mamming: it’s a lot less creepy than motorboating a stranger’s boobs. The latest ACTION meme that ends with an -ing a) is not planking, and b) raises awareness for breast cancer. It’s called “mamming,” as in mammograms, and it involves putting your boobs on…something. It doesn’t matter what: your desk, your cat, your lawnmower, your Garbage Picking Field Goal Kicking Philadelphia Phenomenon, whatever.

And that’s pretty much it. In the long run, it’s probably not helping anything, but that still makes it a more effective than “motorboating girls” or “pink yoga mats,” which did more harm than good.

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