I love the new Spider-Man trailer but what the hell is this poster? Did someone win a competition on Reddit? pic.twitter.com/Z4kLxIOKz8
— Leon Hurley (@LeonHurley) May 24, 2017
Yesterday we were up late awaiting the two great final trailers for Spider-Man: Homecoming that dropped around 4 A.M. along with two new posters. We kindly referred to the posters as “dynamic” rather than the more candid “cluttered” or — if Twitter had its say — “riddled with clusterf*ckery.” That’s right, people on the Internet roasted something, many utilizing Photoshop. No one could have possibly foreseen this.
The mishmash of floating heads prompted plenty of complaints about the design (“Did someone win a competition on Reddit?”), the preponderance of Iron Man (“Iron Man 8 poster promises big supporting role for Spider-Man.”), and the two-time appearance of three characters (Spider-Man/Peter Parker, Iron Man/Tony Stark, and The Vulture/Adrian Toomes).
Many brought up the complaint that’s been raised before, namely that the promotional push appears to go heavy on the Iron Man:
Besides being an absolute mess, the new Spider-Man poster implies that Iron Man is the film's hero, while Spider-Man is his sidekick… pic.twitter.com/ZYLAfYSpsw
— Will Mavity (@mavericksmovies) May 24, 2017
Whoa guys, I'm starting to think that Iron Man might show up in this #SpiderManHomecoming movie. pic.twitter.com/PlCTtsTn0N
— Brian Altano 🍕 (@agentbizzle) May 24, 2017
https://twitter.com/AE_DavidS/status/867375343367335936
I don't think they got their point across well enough with the new Spider-Man poster so I made a few changes pic.twitter.com/ZjnzmK3xmY
— Caleb (@NessMudkip) May 24, 2017
https://twitter.com/oheysteenz/status/867440185579065344
To be fair, Robert Downey, Jr. is a huge box office draw. But setting aside Iron Man, others had their own ideas about which characters should be given the spotlight:
https://twitter.com/solaveIIan/status/867425790815875072
https://twitter.com/Emmanuel_S18/status/867532814996062208
While others on Twitter simply wondered how this busy poster came to be:
Hey Steve, which is the Spiderman poster file you want sent to print, is it SpideyFinal or SpideyRoughLayoutDONOTSEND.psd? pic.twitter.com/yLk4DIC0Gw
— HappyToast★ (@IamHappyToast) May 24, 2017
Marvel exec 1: "who should we get to do the Spider-Man poster?"
Marvel exec 2: "my toddler is good at cutting out shapes & gluing" pic.twitter.com/3YRXA6mN84— Cameron Williams (@MrCamW) May 24, 2017
https://twitter.com/davechensky/status/867450581119455232
https://twitter.com/PaulRom95/status/867403372068057088
"make sure u get the Washington Monument in there too; the kids will want to know" pic.twitter.com/bns3n9wnpG
— Anthony Oliveira (@meakoopa) May 24, 2017
https://twitter.com/kateyrich/status/867395678556889088
And some truly went above and beyond:
https://twitter.com/kylebuchanan/status/867387183044407296
That looks like an awesome movie, not gonna lie.
(Hat tip to The Hollywood Reporter, Buzzfeed, The Wrap, and Dorkly)