TIME magazine got dragged on Twitter again this week over one of their many “How do you do, fellow kids”-caliber articles about millennials. Back in May, they printed an article titled, “Millionaire to millennials: Stop buying avocado toast if you want to buy a home,” which took a deserved amount of heat for its trollishness. Twitter made plenty of jokes like this one:
*At the shops*
Idiot millenial: "duhhh can I have a million dollars of avocado"
Me (smiling wisely): "One house please".— 43 yr old mod of r/teenagers (@rasta_dad) May 15, 2017
Now TIME has returned to the topic of those darn millennials and their avocados, and you can guess how well that was received. An article titled “‘Hold My Avocado’ Is the Viral Catchphrase Millennials Have Been Looking For” tried to make a new catchphrase happen. The phrase “hold my avocado” was the punchline to a joke we mentioned in our post about Trump trying to start a damn apocalypse:
https://twitter.com/kennethn/status/895036508163276801
Sometimes one tweet can end up becoming a catchphrase, but a magazine known for hot takes about millennials and hilariously anachronistic depictions of technology probably isn’t going to make fetch happen. Twitter wasn’t feeling it, anyway, and they let their distaste be known:
Someone needs to reply with this, so it might as well be me. . . pic.twitter.com/16YhgVhRKc
— Dr Calum Carson (@Dr_Calum_Carson) August 9, 2017
Time: "Hold my avocado… the catchphrase Millennials have been looking for."
Millennials: "Oh, that magazine from the dentist in the 90s."
— Chris🥃 (@MixingChris) August 10, 2017
https://twitter.com/JeremySinger/status/895654171927621632
https://twitter.com/evepeyser/status/895642796668801024
https://twitter.com/celestiallmj/status/895673398633918464
https://twitter.com/yvngbhris/status/895862687736975360
https://twitter.com/CherylmHurst/status/895582412473806848
why, was "please match my wages with the rising cost of living" taken?
— Shaun Norton (@ShaunNorton) August 10, 2017
https://twitter.com/steincamp/status/895409843451940865
Its obvious that TIME has sold out to Big Avocado.
— Lyle Scout (@fartyowls1) August 10, 2017
trump: cnn is fake news
time: hold my avocado
— Jake T Evans (@jcobevans) August 10, 2017
(Hat tip and a triangle of avocado toast to Inverse)
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