If you tried to pick up an NES Classic upon its release on Friday, you were likely greeted with some horrible news. From physical stores like Target and Gamestop to the digital shops like Amazon, people found that stocks were low and most of the nostalgic Nintendo consoles were sold out.
According to TechCrunch, thousands of shoppers attempted to order a copy from Amazon when they went on sale at 2pm PST Friday, but were denied. The same happened to some when they ventured outside, finding that stocks were limited and already sold to folks who waited in the wee hours of the morning.
https://twitter.com/mmmelimel/status/797200308027949057
You could always pick one up on eBay if you really needed to buy one, but the prices were going far higher than the $60 price with retailers. At a quick glance, some of the consoles are currently on sale for as much as $159.99, with some even pushing higher to $400. That’s insane for something that is essentially an emulator with ROMs in a pretty package, but it is also apparently a look at Nintendo’s practices with their items and the demand behind them according to Ryan McCaffrey over at IGN :
I woke up early to go to these stores because despite the fact that this is 2016 and shopping online is a dominant, expected way to purchase items, Nintendo refused to take pre-orders on the NES Classic in North America. Nevermind that this would’ve been an easy way for the company to gauge demand and adjust their manufacturing accordingly, not to mention letting a whole lot more people actually get the product they want…
Nintendo fans continue to be among the most loyal in the industry, year after year and product after product. And yet, year after year and product after product, Nintendo continues to make it difficult for their fans to buy their products because…why? To generate buzz? To drive up grey-market prices? To test the limits of their loyalty? Or is it all somehow unintentional (which is perhaps a more terrifying proposition for Nintendo shareholders)? This has happened with consoles, handhelds, and Amiibo – virtually everything physical that Nintendo makes, and it’s as archaic as it is unnecessary.?
I know you do this artificial shortage crap on purpose, @NintendoAmerica. People want NES Classic. It's nostalgia. Just MASS-PRODUCE THEM.
— Ryan McCaffrey (@DMC_Ryan) November 11, 2016
McCaffrey continued his criticism on Twitter, but he was also joined by a few others who dislike Nintendo’s practices:
To me, understocking the NES Classic to artificially increase demand is plainly anti-consumer and pretty scummy, Nintendo.
— Paul (@Haedox) November 11, 2016
https://twitter.com/Chris_Stuckmann/status/797278725490544641
This type of criticism and the quick sales of the NES Classic forced Nintendo of America to address consumer concerns on Twitter, asking gamers for patience into the holiday season when it comes to their new nostalgia trap.
The Nintendo Entertainment System: NES Classic Edition system is a hot item, and we are working hard to keep up with consumer demand. 1/3
— Nintendo of America (@NintendoAmerica) November 11, 2016
There will be a steady flow of additional systems through the holiday shopping season and into the new year. 2/3
— Nintendo of America (@NintendoAmerica) November 11, 2016
Please contact your local retailers to check availability. A selection of participating retailers can be found @ https://t.co/rMbd6Wacpi 3/3
— Nintendo of America (@NintendoAmerica) November 11, 2016
This did nothing to sway some folks, though, which you can see in one of the replies below.
https://twitter.com/djoyce03/status/797274599184482306
When it comes to first glance, this type of backlash is confusing. Many of the games offered are at least 30 years old, easily found online, or at least offered on other services through Nintendo. There’s not a shortage of ways to play these Nintendo games despite the shortage of mini-consoles in stores and online. It is unfortunate that the supply upon initial release is low, but it is also not a reason to claim that an entire company is bad at economics all of the sudden. It isn’t ideal, but it also seems to work. Apple seems to have success with similar offerings each year.
https://twitter.com/NintendoTweet/status/797316929543254016
At least some folks decided to have some fun with it and point out that it’s just games at the end of the day. There’s no reason to rush out and pay some person hundreds of dollars on eBay when patience is free.
North America at the moment… #NESClassic pic.twitter.com/DQSwTrvpZH
— John Williams (@TYPOGRAPH1C) November 11, 2016
The #NESClassic is on sale today… pic.twitter.com/0tNT9oMw5q
— WickedD365 Gaming (@WickedD365Games) November 11, 2016
https://twitter.com/pattymo/status/797166012688842753
For everyone unable to get a NES Classic, there are still plenty of PS4 Pro’s to purchase. You can finally experience Knack in stunning 4K!
— Ex-CEO Kaz Hirai (@KazHiraiCEO) November 11, 2016
The NES Classic is sold out everywhere. Never underestimate the power to make dudes in their mid-late 30s feel like they are 9 again.
— Danny Rouhier (@funnydanny) November 11, 2016
Nes Classic- the memberberries strike again.
— Trevor Noah (@Trevornoah) November 12, 2016
https://twitter.com/RonFunches/status/797250621145366532
At least you can all call into the Power Line and express your displeasure with Nintendo. Or maybe find out how to finally beat Mike Tyson in Punch-Out. I mean finally beat Mr. Dream. Who is this Mike Tyson fellow?
(Via Tech Crunch / IGN)