‘Dawn Of The Planet Of The Apes’ kicks off our new format of video reviews

One of the things that we're noticing here at HitFix is that there are a number of different ways you guys digest the information that we publish.

I am well aware that not everyone has the time to devote to a giant full-length review of a film, and I am certainly not the briefest of people when I have something I'm trying to say. That's especially true when I love a movie, and I want to go into depth or discuss why it landed on me a certain way. Film criticism is a very personal thing in a lot of ways, and yet some people are just looking for a general reaction. Good or bad? Worth my $10 or not?

We're also starting to realize just how many of you are accessing the site through various mobile devices, and how you're using the site when you do. Because of this, we're going to start trying to do things in a number of different whys. I'm never going to stop writing full-length in-depth reviews, but we are going to start adding short audio versions of the reviews for people who just want a quick bite.

This is a great week to start, since “Dawn Of The Planet Of The Apes” is a film I could write about for pages and pages and pages. But if forced, I think I can explain quickly why it's special and why it earned my highest possible rating.

Ultimately, I think “Dawn” is going to surprise a lot of people this weekend. While it looks like a blockbuster on the surface, and there are some blockbuster beats in it, there's something else going on here, and it ultimately feels like a refutation of what we normally think of when we talk about big summer movies.

You'll see for yourself when “Dawn Of The Planet Of The Apes” opens this Friday.