On September 27, 2025, country crooner Zach Bryan attracted 112,408 fans to Michigan Stadium — the largest ticketed concert in US history. The concert was the culmination of a seven-year climb that saw Bryan go from uploading music to YouTube between his duties as a member of the United States Navy to Billboard Hot 100 No. 1 hits, Grammy Award wins, and over 30 million albums and singles sold.
In just the past 90 days, Bryan’s digital footprint has hit impressive milestones, including over 2 billion total YouTube views, 31.6 million weekly YouTube views (up 12% in that timeframe), and 26 million monthly listeners on Spotify (up 14% in that timeframe). Meanwhile, interest in the “I Remember Everything” singer steadily grows; over the same three-month span, views of his Wikipedia article grew over 41%, reaching over 189,500 views.
With country’s popularity on the rise, Zach Bryan has become a lightning rod for much of that attention with a relatable, but aspirational story, and songs that exemplify the core of the genre’s appeal. The proof is in the results; fans turned his 2023 single “I Remember Everything” with Kacey Musgraves into a history-making hit, driving it to the top of the Hot 100, Hot Country Songs, and Hot Rock & Alternative Songs charts simultaneously. The song also won the Grammy Award for Best Country Duo/Group Performance.
Since then, his star has continued to rise, with a headlining performance at this year’s Stagecoach Festival in April, and of course, his groundbreaking concert at Michigan Stadium, which broke the previous record set by George Strait the year before. Zach Bryan represents a new kind of country artist — one built for the feed but grounded in feeling.
