Today was another step forward for easily the world’s most famous Dwayne: Dwayne “The Rock” Johnson has officially announced his Project Rock collaboration with Under Armour, revealing a full line of training gear and shoes. This line has been in the works for quite some time, as the Rock signed a deal with Under Armour way back in 2015 (much to the chagrin of Nike), and the man gave his Instagram followers a sneak peek of the kicks last August. But now, they’re finally here! The Rock had this to say in a press release announcing the collaboration:
“I’ve been putting in the sweat for over a year to design and engineer the best in-class training gear with our partners at Under Armour; training in literally every single piece of our collaboration until it passes the test and I’m satisfied. Our New Project Rock Collection will make you feel more ambitious, hungry, powerful and motivated to achieve your goals than ever before, and most importantly, have fun in the process.”
(Oh man, I can’t wait to finally have fun in the gym, because to date, I have only felt miserable attempting to lift weights.)
The Project Rock collection is enhanced with Under Armour’s SuperVent technology, with “next-level cooling, breathability and moisture management,” according to the press release. Maybe had this next-level moisture management existed a long time ago in a galaxy far, far away, we’d still have Uncle Owen and Aunt Beru with us. Pour some blue milk out for Owen and Beru, fam.
The Project Rock collection includes tees, tanks, shorts and leggings for both men and women, with prices ranging from $34.99 to $89.99. Additionally, the Project Rock Delta training shoe — which offers “extended ankle support for increased stability and deep flex grooves to provide extra flexibility where you need it most” — drops today for a whopping $139.99. But hey, that’s per pair, so really you’re only paying $69.99 a shoe, which is a nice bargain. You can find all Project Rock-branded items at a Under Armour retailer near you.
