In John Cena‘s third consecutive year as the face of Hefty Ultra Strong trash bags, it’s easy for the sports entertainer turned actor to draw parallels back to his home inside the squared circle. Speaking with With Spandex on his partnership with the brand, Cena discussed how the trash bag brand’s investment in their consumers continues to draw him back to the organization thanks to a slight WWE connection.
“(Hefty is) a family run organization. They certainly care about the consumer, which is something that I like associating with,” Cena said.
“They care about giving the consumer a great product for great value. That’s one of my core systems of belief and that’s been instilled in me at WWE. We care about our consumer. Without our consumer we are nothing. (In WWE) you put your life on the line every day to try to give your consumers the best value for their dollar. And the Hefty brand certainly shares that ethos. On top of that, they approach using me in a very different light which helps people crack a smile. So you can save some money and you can have some fun. That’s a pretty good combination.”
As for the WWE, Cena sees the same consumer situation playing out inside the ring, where fans have essentially pushed Becky Lynch into a top spot.
“We are in the entertainment business. Whatever the consumer finds most entertaining, regardless of sex, race, creed, color, religion anything. What the consumer wants, WWE will give,” Cena said.
“I think Daniel Bryan a few years ago in the main event of WrestleMania was a great example of that. And I think the women that are supposedly within the main event of WrestleMania this year were pushing forward toward that historic, monumental occasion. I’m one of those people who think that it should’ve happened a whole lot earlier, but I’m very proud that our audience is at a point where they’re screaming at the top of their lungs, ‘Hey, this is what we want to see.’ I was so extremely happy for Becky Lynch to be able to find this personality that she carved out of thin air and almost out of desperation and become so successful with it.”