Urban Outfitters Brilliantly Harnesses Twitter Rage With An ‘Influencer’ Costume

Now that we’ve entered the month of October, Halloween is officially just around the corner. That means a new generation of all the stupidest and sluttiest costumes (oftentimes concurrent) that retailers can possibly dream up. So far this year, we’ve already seen a fine showing with a “sexy” Handmaid’s Tale costume (which the company later apologized for), and a “ghosting” costume that — okay, we’ll admit it — is actually kind of as tongue-in-cheek funny as it is silly.

But now Urban Outfitters has come along and invited those other companies to politely hold its beer, because last week the corporate-quirky lifestyle retailer unveiled a new “influencer” costume.

The product description on the website reads, “Channel Instagram style in this low key costume set worthy of a superstar influencer. Featuring a minimalist sporty-chic sports bra + leggings in muted tonal hues for a look that’s so now,” adding that the sunglasses, sneakers, and wig are sold separately.

That’s right, for just $59 you can be the proud owner of a sports bra and leggings. What a world.

The costume is so very clearly inspired by Kim Kardashian’s “Yeezy” look, but if Urban Outfitters straight up just called it a “Kim Kardashian costume” obviously they would get sued into another plane of existence.

As the costume began to go viral on Twitter, people made it known that they are emphatically not buying it.

https://twitter.com/amberxoxrose/status/1046406895320395776

https://twitter.com/pookz22/status/1045738289649483776

The jaded take here is that it’s an absolute shitton of free advertising in the form of rage tweets and clicks. And that’s just part of the current era of American absurdism, we suppose: It’s tough to tell if things are serious or not.

Even Australia’s Today Show couldn’t make heads or tails of it:

“No one looks good in that, not even Kim Kardashian.”

If nothing else, we can always count on Australians to tell it like it is.